Named after William Cripps, the man who opened Tasmania’s first bakery, these bold and flavoursome breads are inspired by the lush landscapes, sky-piercing peaks and brooding skies of our island home.
Our new bread bags are made with 30% recycled plastic using mass balance. This reduces the need for virgin plastic in producing William’s bread, supporting our sustainability journey. By reusing and recycling valuable plastic materials, we aim to reduce environmental impact and promote the circular economy.
Eliza’s
Eliza Cripps was no stranger to baking. She would often ‘borrow’ William’s ingredients to craft littler, healthy bread, packed full of flavour and goodness. Our ‘Eliza’s Better Half’ loaves celebrate her legacy. Bread that’s better for you that tastes so good you’ll never waste a slice.
