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Have you ever wondered why some products have a higher ‘Health Star Rating’ than others? Or why some products do not display a Health Star Rating? Well, we’re here to help you make better sense of the HSR system, because we know that healthy choices are important for you and your family.

This information has been sourced from the Australian Government ‘Health Star Rating’ site, view here.

What is the ‘Health Star Rating’ system?

The Health Star Rating is a front-of-pack labelling system that rates the overall nutritional profile of packaged food and assigns it a rating from ½ a star to 5 stars.

Why have a health star rating system?

A health star rating system is a quick and easy way to compare products in the same product category.

How are health star ratings calculated?

Health Star Ratings are calculated based on a product’s:

  • Energy content (kilojoules)
  • ‘Positive’ nutrients that support health, such as fibre, protein, nuts and legumes and fruits and vegetable content
  • ‘Risk’ nutrients such as salt, saturated fat and sugars, which when consumed in quantities higher than the recommended daily intake, may lead to poor health outcomes

The calculator was developed in consultation with Food Standards Australia New Zealand and other technical and nutrition experts.

Why don’t all products display the HSR?

Whilst displaying a HSR is becoming increasingly common, this is a voluntary rating system.


On occasion, you will see/hear us referring to our products’ ‘Health Star Ratings’ – particularly when discussing our new ‘William’s – Bred for Health’ range. This is because we think it is important to help you, our customers, make healthier choices. Jump to the ‘Healthy Choices’ section of our website to see our new, healthy products.