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Williams

Made from one little ingredient. Soul.

Welcome to the beginning of a beautiful Tassie story in the making for 170 years.

Launch the William's Website

The William's Story

From the home of legendary trail blazer William Cripps, lush landscapes and sky piercing peaks, comes a bread rich in spirit. A place where quality is paramount. A proud and humble essence deep routed in history that takes great satisfaction in that heritage and the flavours they harvest

The Range

A Story of a man.

There is no question the Cripps Family name is synonomous with baking in Tasmania.  Transported in 1844, William Cripps, a young baker from Sussex, served his probationary labour as a station cook and baker.  Freed, he ran Suttons bakery in Sandy Bay in 1860 and established a thriving family business.  They were truely a rare breed the Cripps. Hewn from traditional family values. His vocation of traditional baking methods and techniques and traditional lifestyle from their homeland, they stuck to their guns, rowed their own race, wheeled their own barrow and in great fashion, created their own tradition and culture, true to the Tasmanian essence and spirit.

Whilst William himself may not have been born from Tasmania.  His legacy unashamedly did.  It's a testament to where we stand today.  Some 170 years later.

 

harvest grain
Rye
settlers rye

 

harvest grain
Rye
settlers rye